Services

Leadership Search Team Build Strategic Hires

About

About Us Our Process

About

James Branton

Co-Founder

James Branton is Co-Founder of 2B Talent Solutions, bringing over 15 years of experience helping B2B tech companies hire high-impact GTM leaders. He partners with businesses across Europe and the US to place senior talent—from CROs to country leaders—who drive momentum, clarity, and scalable growth. Known for a direct, no-nonsense approach, James treats every search as mission-critical, delivering results through deep expertise, speed, and an unwavering commitment to quality.

"Since launching 2B in 2013, we've developed our own approach to recruitment and talent attraction, building lasting relationships with some of the coolest companies and most inspirational people in the world."

Richard Branton

Co-Founder

Richard Branton is Co-Founder of 2B Talent Solutions, with over a decade of experience helping B2B tech companies build high-performing GTM teams. He works closely with founders and leadership teams to solve critical hiring challenges, delivering top-tier talent quickly and effectively across global markets. Driven by a belief that hiring the right people defines company success, Richard is known for combining speed, precision, and a deeply people-first approach to every search.

Luke Woods

Executive Consultant

Luke Woods is an Executive Consultant at 2B Talent Solutions, specializing in GTM recruitment for high-growth startups and scale-ups. He partners with some of the world’s most innovative tech companies to build high-performing commercial teams that drive global expansion. With a strong track record across international markets, Luke focuses on connecting top talent with businesses scaling at pace.

1,000+ placements

15+ years each

Europe & US network

Founder-Led. Relationship-Driven. Built for Scale-Ups.

James and Richard Branton bring 15+ years of hiring GTM leaders into some of the world’s most ambitious tech companies. We built 2B to be the firm we always wanted to partner with — fast, precise, accountable, and genuinely enjoyable to work with.

Meet the Founders

Why We Started 2B

2B was founded in 2013 by brothers James and Richard Branton, after several years at global executive search firms.

They’d both built strong track records in tech and financial services — but more importantly, they kept seeing the same issues play out. Slow processes. Generic approaches. And search firms that didn’t match the pace or ambition of the companies they were meant to support.

While clients were trying to scale, enter new markets, and win bigger deals, hiring was often the bottleneck.

So they built something better.

2B was designed specifically for high-growth tech companies — a faster, more precise, and more accountable approach to hiring GTM leaders. Over the past decade, that’s translated into 1,000+ leadership hires across the US and Europe, delivered in weeks rather than months.

Today, 2B partners with venture-backed tech companies from Series A through to IPO, building GTM teams for companies like Adyen, Constructor, Navan, and Checkout.com.

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Meet the Team

Our Reach

Series A to IPO

1000+

Searches

In scale-up executive search

10+

Years of Experience

Our placements stick

95%

Year-One Retention

Industries We Serve

B2B SaaS

Enterprise & SMB

Fintech

Payments & Banking

Enterprise AI Platforms

Supply Chain Tech

Industry 4.0

Where We Work

Manchester, UK

Headquarters

Founded and based in Manchester, we serve clients across the US and Europe.

Global Network

Europe & US

Our network spans Europe and the United States.

What We Stand For

These values guide every decision we make, every partnership we form, and every executive we place.

Depth Over Speed

We move fast, but we never sacrifice rigor for speed. Every candidate we present has been thoroughly assessed — not just for skills, but for personality, leadership style, cultural fit, and growth-stage alignment. Depth of understanding creates lasting success.

Partnership Over Transactions

We're not filling roles — we're building leadership teams. That means staying involved through the first 90 days and beyond, conducting check-ins, addressing concerns, and ensuring long-term success. Our relationships don't end when the contract is signed.

Transparency Always Building

We educate both clients and candidates. We're honest about what works, what doesn't, and why. We tell you when a candidate isn't right, even if it delays the outcome. Transparency creates trust, and trust creates better outcomes.

Care About Outcomes

We genuinely care whether our hires succeed. Our 95% retention rate isn't luck — it's the result of rigorous assessment, ongoing support, and a commitment to long-term outcomes over short-term wins. When our appointments thrive, we've done our job.

What Our Clients Say

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CEO

Series B Fintech

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Another CEO

Series B Fintech

"Need Testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum."

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Series B Fintech

Focus Areas

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