.jpg)
.jpg)
13+ years
1,000+ searches
Series A to IPO
GTM Leadership Search Built for Speed & Precision
We help investor-backed tech companies build the new era of GTM teams. We’re founder-led, fast, and precise. 1,000+ searches completed across the US and Europe.
Trusted by the World’s Most Ambitious Tech Companies
Our Solutions
Three specialist search practices designed specifically for growth-stage companies — from your first executive hire to building an entire go-to-market function.
01
GTM Leadership Search
We place CROs, CMOs, CCOs and senior GTM leaders (Functional VPs & Directors) who have already built and scaled revenue organizations at companies like yours. People who bring structure, clarity and repeatability.
For growth-stage companies upgrading or building executive leadership.
Typical Roles
Chief Revenue Officer (CRO)
Chief Marketing Officer (CMO)
Chief Customer Officer (CCO)
SVP/VP/RVP Sales, Marketing, CS
VP Revenue Operations
02
GTM Team Build
When you need more than one hire, we build complete teams. Executives, managers and senior operators delivered through coordinated, confidential searches that scale your function without slowing momentum.
Ideal for post-funding expansion or rapid growth phases.
What We Build
Complete GTM leadership teams
Sales development teams (SDR/BDR)
Customer success organizations
Marketing functions (demand gen, product marketing)
Revenue operations teams
03
GTM Strategic Hires
Senior individual contributors who make an immediate impact. Enterprise sellers, RevOps leaders, senior CS and technical specialists who own outcomes from day one.
For high-impact IC roles that require executive-level assessment.
Example Roles
Enterprise Account Executives
Senior Customer Success Managers
Senior Product Marketing Managers
Revenue Operations Managers
Sales Engineers / Solutions Architects
Why 2B
Founded by brothers James and Richard Branton in 2013, 2B was built on a simple belief: scale-up companies deserve search partners who truly understand their stage.
Built by Brothers Who Understand Partnership
As brothers, James and Richard have worked together for over a decade. That partnership mindset is how we approach every client relationship—collaborative, transparent, and built on trust.
"We started 2B because we saw too many scale-ups struggling with search firms who didn't understand their stage. The opportunity was clear – to move away from transactional hiring to true, partnership-led search.
Over 10+ years and 1,000+ placements, we've developed deep expertise in one thing: what GTM leadership looks like at every stage from Seed to IPO.”
"We stay boutique by choice."
When you work with 2B, you work directly with James and Richard - both disciplined, sophisticated operators you can trust to deliver. Two partners who've spent 10+ years understanding exactly what you need.
Stage-Specific Expertise
We understand what leadership looks like at your exact stage.
Founder-Led
You work directly with James and Richard on every search.
Human, Always
Relationships first in an AI-driven world.
Placements That Changed the Trajectory
Ready to Strengthen Your Leadership Team?
Book a confidential call with James or Richard.
